- Firstly, how many clicks and opens do we have?
- Secondly, how many customers unsubscribed?
- Thirdly, what is our delivery percentage?
- Finally, how do our metrics break down by browser and device?
Analyze Your Email Marketing Performance
With the card widgets at the top right corner of the dashboard, marketing leaders can quickly see the number of requests, opens, clicks, and spam reports. The cards also show the delivery rate and the number of customers who unsubscribed.
Further, the “Click % by Browser” doughnut chart displays the percentage of clicks received from each browser. Similarly, the “Device Comparison” bar graph shows the number of opens and unique opens earned from various devices.
Finally, the bottom row of the dashboard offers additional insight into opens and clicks, highlighting the number of opens from each country and comparing the number of opens and clicks earned per month.
This data provides a helpful overview of customers’ behavior and also offers insight into the effectiveness of the company’s email marketing campaigns.
Filter Your Data
Lastly, with the “Period” date filter, users can view metrics for a set period of time. This feature is especially useful for identifying trends that may occur over time.
